Friday, March 25, 2011
By Michael Scheibach, Executive Editor
A new report by comScore, Inc., a leader in measuring the digital world, finds that in the last quarter of 2010, 30 million Americans were using mobile devices to access financial services accounts (bank, credit card or brokerage), an increase of 54 percent from the same period in 2009. According to TowerGroup, more than 53 million Americans will become mobile banking users in the next two years. By 2012, the number of "remote transactors" — customers performing more than 75 percent of their banking via a self-service channel (online banking/ATMs) — will reach almost half of U.S. banking customers.
Mobile banking has arrived. And banks across the country — large and small — have introduced mobile banking, or have mobile banking in their plans.
Whether your bank falls in the first category or the second, the 5th Annual Mobile Banking & Emerging Applications Summit should be on your must-attend calendar. The Summit is being held June 5-7 at the Hilton Riverside Hotel in New Orleans.
Here are some of the things you will hear and learn:
* Lessons learned from banks of all sizes
* The ROI for banks that have deployed mobile services
* Security and risk management
* The right solution and mix of services for your customers
You'll get an update on mobile payments, including where we are with NFC capabilities, P2P payments and even social media-driven payments.
The next phase of mobile financial services will be covered, as well:
* Remote deposit capture
* Corporate mobile banking
* Location-based services
* Mobile financial services beyond the mobile phone
* What mobile financial services will look like in 10 years
First Tennessee Bank, Bank of the West, Suntrust Banks and Sun National Bank are among the speakers. Plus, all the leading players in mobile banking technology and applications will be represented.
For more information, visit the Mobile Banking & Emerging Applications Summit website.